Sing the international to promote

in Shanghai Sen original large-made, Mr. Jiangsu in Seoul, South Korea, Japan Tokyo and Osaka areas to promote on behalf of .  In the same year, a combination of Morrison, Cai Liping, Wu Bihu, a number of domestic and international tourism destination marketing experts toil and wisdom of the first International Tourism Marketing Platform for Action - "Jiangsu Province European tourists market tourism marketing strategy and action plan (2008-2012) released Jiangsu European and American marketing cutting-edge, scientific, and detailed market analysis and implementation, with an international perspective, and solutions.
 2010 Tour Chinese buyers and sellers make an appointment to discuss activities at the scene, Professor Mo Lisen taste "To Taste Jiangsu Is To Know China (Jiangsu, read China)" as its theme, combined with his personal experience and experience from detail the perspective of a foreign scholar, vivid language, intuitive, interactive promotion for foreign tourism wholesalers of tourism products in Jiangsu.  More than 160 tourism wholesalers from 35 countries around the world immediately with Jiangsu's tourism industry site to reach an agreement of intent to more than 200 copies.  The United States and Canada in July 2011, large-scale tourism promotional sales and marketing activities, Morrison contagious introduce interactive referral quiz exchanges, overseas traveling salesman, media and visitors to be OK Jiangsu attracted.

 Jiangsu Provincial Tourism Bureau official said, overseas marketing, definitely not the idea of "we", because of differences in cultural background, the need to bridge the communication to change the one-way promotion, know ourselves and be more targeted more credibility, more attractive.  It is reported that Jiangsu has many times in the United States , Australia , Japan, Korea and other places to try this unique marketing approach has been widely recognized and concerns of the local market, made ​​a very good publicity.

The traditional emerging markets, and thus cross-border cooperation

 Actively develop inbound tourism, Jiangsu particularly focus on the consolidation and expansion of the tourist market and active integration into the international and regional cooperation in tourism and development over the past decade up to 14 countries and regions have signed a tourism memorandum of cooperation.
 Japan has always been a big Jiangsu entry market, the past two years due to radiation, economic and other implications, visitors downward trend, but the Jiangsu never give up the communication between the Japanese authorities and the traveling salesman, with Osaka, Japan The letter of intent signed by the Convention & Visitors Association and the Japan Association of Travel Agents play an active role. Brigade deputy general manager of Jiangsu Province, Gu Shek Wu told reporters that they are always ready to reshape the Japanese market, "reward Xinghua cauliflower leisure travel," "quality Yangcheng Lake hairy crabs Culinary Journey" experience the depth of lines, have made ​​a good market response .  According to statistics, in the first half of this year, Jiangsu Province brigade received 36 groups of Japanese tourists, nearly 600 people.

Hong Kong and Macao are also of Inbound Tourism in the focus of market development, to actively go out, please come. In March 2011, the Jiangsu Provincial Tourism Bureau and the Macao Special Administrative Region (SAR) Government Tourist Office signed "Su-ao Tourism Cooperation Memorandum of July the same year, signed by the Soviet Union Hong Kong tourism cooperation agreement with Hong Kong Tourism Board.  In October, Singapore - Jiangsu Cooperation Council meeting, the Soviet Union and the two sides will further deepen the relations of cooperation, expand cooperation areas and other issues.  It is reported that, in this framework, local tourism industry to maintain close contacts, such as Nanjing, Nantong City, one after another tourism exhibition held in Singapore, Tourism Awareness Month activities such as the increasingly close bilateral education cooperation in tourism. The Nantong brilliant travel agent is also the 1000 entry of tourists and transport 500 students to go to the new tourism cooperation agreement signed with the Singapore Gold Air travel agent.

 Maintain and Northeast Asia, Southeast Asia's traditional tourism cooperation foundation, Jiangsu is also committed to the same long-haul markets in Europe and America to establish closer cooperation, one after another "tourist-friendly provinces and states the relationship agreement signed with the United States, Tennessee, travel with the State of Victoria, Australia Bureau and Ontario, Canada signed a memorandum of cooperation in tourism, Lucerne, Switzerland on tourism cooperation and exchange of deep-seated between provinces and states are discussed.

 Not only that, Russia, Middle East and other regions has also become the target of the emerging markets in Jiangsu inbound.  The Wuxi launched a number of Arab tourists favorite Jiangnan landscape garden, urban leisure travel products and lines, and July 11 last year, Wuxi tourism promotion mission into the rich and mysterious in the Middle East in the Arab region, and the formal establishment of the Dubai Wuxi Tourism offices. China International Travel Service (Wuxi) Company and the Arab the explorers Tourism Co., Ltd. signed the two mutual benefit, the source to send each package of information exchange and other international tourism cooperation framework agreement.

Personnel training hills stone to polish the jade

 In recent years, tourism personnel "software" industry development "hardware" of discord, causing public concern.  During the second five, Jiangsu tourism goal is first to build a tourism province and domestic first-class, internationally renowned tourist destination, in the period of the node towards tourism province from tourism province, Jiangsu industry to reach a consensus: Talent is the key, To strengthen human resources team building, strong city, strong prices, strongman to support the construction of tourism province.

 The reporter learned from the Jiangsu Provincial Tourism Bureau, the province's single-star tourist hotels, travel agencies and national grade scenic spot directly employed nearly 200,000, of which tourism management, hotel professionals, excellent bilingual guides, has appeared interrupted phenomenon.  In 2001, Jiangsu has set up a tourism training center committed to establish and improve the province's tourism training network system in accordance with the training principle of "three-tier management, division of labor", to grasp the tourism administration, business management, professional and technical personnel and services, skilled personnel four kinds of talents training.

 To achieve the Jiangsu travel from concept to planning, construction, development, marketing, internationalization, it is necessary courage to "go out". The past three years, Jiangsu has organized several batches of travel industry management, the backbone of the business to go to Hong Kong, the United Kingdom, Taiwan, France and other countries and regions to visit, learning and training is a combination of the Jiangsu Tourism industry development status and prospects involved in eco-tourism, all aspects of hotel management, rural tourism, tourist areas (spots) planning, tourism marketing. Under the plan, in the second half of this year, will be in the United States and Canada held in the tourism business management and personnel training, special training, so the more the industry elite to go abroad to see the world through overseas training to expand the development of the industry thinking, to speed up the province's tourism industry The development provides a strong pool of talent.

 Stones from other hills may serve to polish the jade.  Not just go out the meaning of "through" and have the talent to go out with a global vision of people will lead and guide him toward internationalization, the optimal allocation of resources in the wider space, using the Global technology may provide opportunities to grow their own, so as to promote the upgrading of domestic industrial structure and optimization.  The reporter noted that further accelerate the development of tourism views of the Jiangsu provincial government also proposed "to broaden the financing channels of tourism development, to encourage international capital, private capital and social capital investment in the tourism industry ... With the power of capital markets, and promote tourism enterprises growth. "can be seen in Jiangsu's tourism industry to achieve leapfrog development, tourism enterprises are" high hopes ". Currently, Suzhou CYTS efforts to implement the "going out" model of development, and actively explore overseas markets, support the construction of Jinling Hotel Group to become an internationally influential trans-regional, multi-domain chain development of large tourist groups included in the Jiangsu "Twelve "Tourism development planning.