In international financial markets remained turbulent and unstable factors in the rising period, China's tourism market, especially in the inbound tourism market has encountered unprecedented challenges, some of the major tourist province have in the half year report falling Malay. In Jiangsu , the situation is? The reporter had just learned from the Jiangsu Provincial Tourism Bureau, is expected in the first half of this year the province received a total of 3.56 million passengers inbound tourists, an increase of 8.5%, the tourism foreign exchange earnings of $ 2.52 billion, an increase of 12 percent. What makes Jiangsu, showing a strong momentum in the countercurrent on at the moment? Open up a new blue ocean, the international market to live up tourism brand fire up the target market to move, to promote 'OK, Jiangsu' brand into the international, which is all these years has been trying to do! "Reporter in the Jiangsu Provincial Tourism Bureau the interview to hear the answers to the phrase.
Overseas marketing your in the know ourselves
Jiangsu tourism industry has been trying to follow the "government-led, corporate body, the main" the tourism promotion marketing ideas, whether to participate in the International Travel Fair, or to invite foreign media traveling salesman inspection step on the line, the delegation going to the source to promotion promotion The goal is make the marriage of business and enterprise, to allow enterprises to dialogue with visitors.
If open promotion, send data, broadcast commercials is a routine practice, Jiangsu overseas marketing, the use of deceptively simple but very useful "empathy". Their transposition into foreign tourists, people from abroad to meet sub-period of phased sub occasions with different types of open and honest exchange, and the traveling salesman. In January 2008, Jiangsu officially hired renowned in the global industry, tourism services and marketing experts, British Professor Morrison served as the Jiangsu International Tourism Promotion Ambassador. South Korean KBS television famous host Jinzhen Xi Miss Japan Tourism Bureau, overseas promotion of the Ministry of times long Ping Tian true Fortunately, Mr. Director of the Office of the West Japan Tourist Railway Co., Ltd. Scenic features: David Hill Site Museum, China Wu Culture Museum is a national key cultural relics protection units Koyama Graves as the basis, in planning the construction of large burial mound Cheng pier on the site of thematic museums, focusing on the display of the Hongshan ruins of archaeological finds and research, display and study of Wu culture, and Qiu Cheng Tun-situ protection and display.
Travel routes: bus from the train station take the 751 bus or strokes mall to ride the 752 bus to David Hill (rear house) Terminal in Hongshan Terminal turn the 751 Spur to the Hongshan Site Museum; take the 763 road from the train station bus to the terminus of the Hongsheng Hongsheng terminal to turn the 751 extension to the Hongshan Site Museum.